SONY A7SII | VOIGTLANDER APO-LANTHAR 65mm F2.0 | VOIGTLANDER NOKTON 50mm F1.2 | XEEN CINE 35mm T1.5 | SONY 24-240mm F3.5-6.3 | ATOMOS SHOGUN
THESE ARE THE STORIES OF AMERICAN WORKERS
"...and to aspire to live quietly, and to mind your own affairs, and to work with your hands, as we instructed you, so that you may walk properly before outsiders and be dependent on no one." 1 Thessalonians 4:11-12
SnowWolf is a Burnsville, MN based manufacturer on the bleeding edge of the snow removal industry. We shot this round of detailed long-form promos this year to counteract Covid's effects on in-person sales tactics. Mark acts as spokesperson, and being a master of his craft, he was able to knock out his pitches largely unscripted. An edgy music bed and bold, simple graphics help tell the story of this industry-leading plow.
EZ Dock & Lift is a young company run by the Irvin brothers. Jordan & Tyler are insatiably hard workers, hitting long days on the barge and in the water to get their jobs done efficiently. Minnesota has no shortage of dock & lift jobs, and these boys are crushing it. The poem is
Sea Fever by John Masefield.
Testimonials are the most fun I have making videos for businesses. And in my opinion, they're the best means of portraying how awesome your brand is. Someone that you made happier, or who's life was improved by your work is sitting down and taking time out of their day to sing your praises and recommend YOU. That's a big deal. I always push business owners to reach out to clients for testimonials, the stories they have to tell are so valuable.
Open bars are fine, but an open coffee bar on a chilly autumn wedding day? Priceless. There was a line for hot lattes and cocoa all day at the coffee cart, and owners Jesse & Alta are gems too. These little short form highlights are great for social media use and fit our ever-shortening attention spans nicely.
Abbey's hubby Joe was my roommate in college, and I shot their wedding a few years ago. I hadn't met their doggo Huron, but he was as fun and awesome as they are. I had seen Abbey posting about her restorations on Facebook and instantly reached out to make a vid, because this is such meaningful work. Making old things new again. Being stewards of what we're given. There's heart in this work.
I work with NorthWing Digital on much larger commercial projects if you landed here looking for that, so head over there if you want to have a bigger scope in mind.